Bring out your best blonde yet.
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What it is
A “purple shampoo” that enhances blonde tones and offsets unwanted yellow or brassy tones while gently cleansing and nourishing your hair for extra shine without any extra weight
Why it's special
- Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness
- Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract
- Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved
- Enhances bounce & shine without weighing hair down
- Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free
- Quick-forming, satisfyingly sudsy lather
- Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo
- Clean and cruelty-free without sulfates, parabens, silicones, phthalates, DEA, and synthetic fragrances
- Soap-free and pH balanced
- Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
- Portable and TSA approved - beauty-on-the-go perfected
Avocado Oil | Best natural ingredients for hairEmollient
Chamomile flower oil | Best natural ingredients for hairEmollient
90% Less Carbon Emissions Than The Equivalent Shampoo Bottle